The Enduring Popularity & Benefits of Quartz Countertops

Green quartz countertop

Quartz countertops. The mere mention of the phrase invokes a feeling of class and sophistication.

Any home builder worth their salt would be wise to include quartz kitchen countertops as a design option for prospective buyers.

And any homeowner looking to transform their kitchen may inevitably give quartz from NuStone Transformations serious consideration before making a decision.

Red quartz countertop

That’s just the way it is. The ongoing popularity and benefits of quartz countertops simply go hand-in-hand.

Why, though?

Why is quartz the material of standard when it comes to kitchen countertops? And when did this obsession occur?

The answer: The early 1960’s.

The quartz revolution starts in Italy

Benefits of quartz counterops started in Italy

An Italian businessman and inventor, Marcello Toncelli, realized there was a need for high-end kitchen and bathroom countertops.

He also realized that these high-end countertops had to be manufactured in a productive and affordable manner.

Enter: Quartz countertops (compared to granite, especially).

Toncelli’s company, Breton S.p.A., developed a process which allowed quartz countertops to be:

  • Reinforced for hardness and durability
  • Low-porous
  • Available in a variety of colours
  • Enhanced with elements like graining and sparkle

Shortly thereafter, quartz countertops we’re all the rage in Italy, with the rest of Europe following suit.

The benefits of quartz countertops comes to North America

While quartz quickly gained popularity overseas, it took a bit of time for it to become established in homes and kitchens in North America.

Map or North America


There are two reasons behind this:

  • It simply takes time for European trends to make their way across the pond.
  • Homeowners were happy with what they had at the time.

In the 1960s and 1970s, laminate was the most popular countertop surface in Canada and the United States.

To North Americans, quartz looked like granite, marble, and limestone.

In other words, quartz looked expensive.

It wasn’t until the mid-1990s that homeowners finally understood the benefits of quartz countertops and realized that quartz was both affordable and easy-to-install.

The rise of home-themed networks and shows

TV shows and the benefits of quartz countertops

HGTV is the predominant name with it comes to home improvement channels and programs.

And although it seems like a 2000s invention, it first went on the air on December 1, 1994 as the Home, Lawn, and Garden Channel (Wikipedia).

However, the sheer number of home improvement shows has skyrocketed. Flip on HGTV Canada or the DIY Network anytime and you’re sure to quickly catch an episode of:

  • Flip or Flop
  • Kitchen Crashers
  • Property Brothers
  • House Hunters
  • Save My Reno

An often heard theme when it comes to renovations or projects? Quartz – and how spectacular it is.

The hosts of these shows – celebrity designers and renovators – carry great weight when they make any recommendations.

As a matter of fact, HGTV itself reported that – in 2004 – US sales of quartz products increased by 60% over the previous year.

That isn’t to say other materials such as plastic are inferior or that quartz is perfect.

It is to say that quartz does have properties and advantages many professionals find attractive, such as:

  • Consistent appearance
  • Chip, stain, and dent resistant
  • Heat resistant
  • Low maintenance; very easy to clean and care for

Quartz is here to stay

Beautiful quartz countertop Nice benefits of quartz countertops Quartz counterop





From a small manufacturing plant in Italy, quartz countertops have exploded in popularity and desirability too.

More home builders are offering it.

More home owners want it.

More businesses sell it.

It’s a trend which has enjoyed sustained and consistent growth since it first emerged all the way back in the 1960s (before the Apollo moon landing) – with no signs whatsoever of slowing down.

If you want to bring the beauty and strength of quartz into your home, here’s how you can start: